Saginaw, MI – United Financial Credit Union has been honored as a 2026 MemberXP Best of the Best Award recipient, earning national recognition for delivering exceptional, data‑validated member experiences. Presented by CUSG through its MemberXP experience management platform, the award celebrates credit unions that consistently turn member feedback into meaningful improvements.
Now in its tenth year, the MemberXP Best of the Best Awards are regarded as one of the credit union industry’s most respected indicators of experience excellence. Unlike traditional recognition programs, these awards are based entirely on direct member feedback and measure how effectively credit unions meet member needs at key moments throughout the member journey.
The 2026 awards reflect analysis of millions of member experience data points collected nationwide using two industry‑standard metrics: Net Promoter Score (NPS) and Member Effort Score (MES). Credit unions ranking in the top 25 percent across each experiential category earn Best of the Best distinction. United Financial Credit Union was recognized for outstanding performance in both Transaction Experience and Loan Experience.
By leveraging insights from MemberXP, United Financial Credit Union continually identifies opportunities to enhance service delivery, reduce friction, and strengthen member relationships—driving higher levels of advocacy, loyalty, and trust.
“Our MemberXP recognition is a direct reflection of the trust our members place in us every day”, said Jessica Gwizdala, VP of Marketing. “It reinforces our commitment to delivering experiences that truly put our members first and ensure every interaction is meaningful, supportive, and centered on member success.”
The MemberXP Best of the Best Awards are presented annually by CUSG to honor credit unions that demonstrate member‑centric leadership and measurable excellence in experience management.
About United Financial Credit Union
United Financial Credit Union was founded in 1964 to serve a small group of tool and die workers in the Bridgeport area. United Financial currently has locations located in Bay City, Bridgeport, Saginaw Township, Chesaning, Freeland, Auburn and Pinconning and serves over 22,000 members. We are happy to offer membership to anyone that lives, works, worships or attends school within any county in the State of Michigan’s Lower Peninsula. Contact us at www.unitedfinancialcu.org or 989-777-3620.